Portfolio
CASE STUDIES

Black Tofu
Multi-Channel Marketing Campaign for Black Tofu, a fictional brand, part of the Career Foundry's digital marketing course.
My tasks in this project included, but not limited to:
Market research
Create buyer personas
Develop brand guidelines
SEO & Keyword research
Branding and Guidelines
Content Creation
Growth Strategy
Social Media Analytics
Develop Marketing Funnel
Analyse multi-channel marketing data
Report results and develop recommendations
Develop a data-driven multi-channel marketing strategy

Inclusive Tomorrow
Multi-Channel Marketing Campaign for Inclusive Tomorrow, a fictional brand, part of the Career Foundry's digital marketing course.
My tasks in this project included, but not limited to:
Analyse multi-channel marketing data
Report results and develop recommendations
Develop a data-driven multi-channel marketing strategy
Project management tactics to plan the execution of the campaign
Collaborate with stakeholders to execute the campaign plan

One Health
Performance Marketing Report for One Health, a fictional brand, part of the Career Foundry's digital marketing course.
My tasks in this project included, but not limited to:
Campaign Performance Analysis
Campaign Performance Report
Campaign Optimisation Recommendations
Develop Marketing Funnel

One Health
Social Media Marketing Plan for One Health, a fictional brand, part of the Career Foundry's digital marketing course.
My tasks in this project included, but not limited to:
Competitor & Target Research
Social Media Strategy
Content Planning
Branding and Guidelines
Content Creation
Growth Strategy
Social Media Analytics

Green Gatherings
Product Launch & Content Marketing campaign for Green Gatherings, a fictional brand, part of the Career Foundry's digital marketing course.
My tasks in this project included, but not limited to:
Market research
Create buyer personas
Develop brand guidelines
Write a long-form blog article
Design a product landing page
SEO & Keyword research
Track results from the content marketing campaign