About
Hi there, we are RADM - Rodrigo Almeida Digital Marketing.
A small but mighty team (me, myself & I), passionate about helping small and medium businesses like yours grow online.
I was born in Lisbon, Portugal, and soon found a passion for music and motorcycles.
Bachelor's degree in Communication Sciences, Marketing & Advertising.
7 years experience as Marketing Manager until challenged to Quality & Environmental Management (ISO Standards) for another 7 years.
Traveled alone through Europe and Africa for about 1.5 years before becoming a Vegan Chef in Germany.
Just returned to Marketing and freshly graduated from Career Foundry's Digital Marketing Bootcamp.
My diverse experience gives me an open perspective of customer’s problems and the capability to perform in different scenarios. Having said that, I have a soft spot for the Motorcycle Industry, vegan-related businesses, and the NGO sector.
At RADM, we (me, myself & I, remember?) believe in straightforward talk, honest advice, and doing great work that speaks for itself.
What can I do for you?
Digital Marketing Strategy
Start with a comprehensive consultation to align your unique business objectives with a tailored digital marketing strategy. This process involves diving into your brand’s values, target audience, and market position to create a personalized plan.
We'll explore various digital channels and tactics—such as search engine optimization (SEO) to enhance your online visibility, pay-per-click (PPC) advertising for immediate traffic gains, content marketing to engage and educate your audience, and social media strategies to build community and brand loyalty.
Additionally, we will use data analytics to monitor performance and adjust tactics dynamically.
There are no one-size-fits-all solutions here, every strategy is customized to fit your specific needs and goals.
Email Marketing
Directly engage with your audience through strategic, personalized email campaigns designed to engage directly in their inboxes.
I create emails that go beyond mere promotional pitches, they are designed to promote connections and nurture long-term relationships with your customers. Using tools like MailChimp, we'll target specific subsets of your audience based on demographic data, past interactions, and behavior patterns.
This ensures that each message is relevant and compelling to your target. Additionally, A/B testing will be employed to refine subject lines, content, and call-to-actions to maximize open rates and conversions.
My approach isn't just about boosting sales—it's about creating a community around your brand.
Search Engine Optimization
Enhance your online visibility and ensure that your website is not just found, but found by the right audience—those actively searching for precisely what you offer.
I stay at the forefront of the latest SEO trends and algorithm updates to optimize your content effectively. This involves a detailed analysis of keywords, including long-tail phrases that target niche demographics, and integrating them into your site’s content, metadata, and URLs.
I also focus on on-page optimization strategies such as improving site structure and internal linking, as well as off-page tactics like building authoritative backlinks and increasing social media engagement to boost your site's credibility and search engine ranking.
By handling the complexities of SEO, I enable you to focus on other critical aspects of your business.
Website Development
Your website serves as your digital storefront, and it must be not only aesthetically pleasing but also functional and user-friendly.
Whether you're building a new website from scratch or revitalizing an existing one, I'm here to help that your online presence is optimized for both user experience and search engine performance.
This includes implementing responsive design principles to ensure your site looks great and operates smoothly on all devices, from desktops to smartphones. I'll enhance site navigation to make it intuitive and accessible, improving load times with optimized images, SEO best practices, and reliable hosting solutions.
Let me help create a welcoming digital space that invites visitors to stay, explore, and engage with your brand.